Aqua Air are an innovative cleaning chemicals and cleaning equipment company based in Cheshire.
Aqua Air are an innovative cleaning chemicals and cleaning equipment company based in Cheshire. Since 1994 they have been the sole UK distributor for the world’s highest performing vacuum cleaner. With a chemist CEO the company have also developed an extremely clever and hi-tech range of cleaning products.
Approaching us in 2013 Aqua Air had a great product range, but their branding, websites and sales collateral did not reflect the high performance products they had developed.
Company from a mainly commercial/utility background, the company had no logo and the product range had no branding. The names existed but were often just screen printed onto bottles in times new roman. Existing commercial clients didn’t mind too much but to help them develop further high end commercial clients and to nudge the product line into the consumer market, we set out to completely re-name and re-brand the entire chemical range. We developed the Xtra range.
We developed a new corporate site that reflected the new brand and the company’s hi-tech and clean image.
Without a dedicated sales and marketing department, as part of the brief, Aqua Air asked us to carry out 6 months of business development activities for them. Looking at the market we decided to carry out the following campaigns
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